construct commercial decisions In Big pharma that stand
the pressure test
For the past 19 years, I have been working for Big Pharma companies across the globe. To make my way up the ladder, I had to demystify decision-making in the context of Big Pharma. Along my journey, I have learned through trial and error, and from experts in marketing, leadership, and behavioral psychology about how to succeed in making sound decisions and mobilizing teams to execute strategies to achieve their desired outcome.
This included establishing a proof of concept prior to launch new treatment modalities. Our rapid, post-launch uptake beat industry benchmarks. Other strategies involved creating inflection points in the sales trends that took them to a higher level.
From My 62 Brands Management Experience in Big Pharma
In hindsight, my professional growth started with one question: What is the best way to connect the dots to navigate the complexity of massive volumes of data? Through this discovery process, I realized that there is no shortage of data but there is certainly a scarcity of meaningful information that calls for savvy decision-making to create marketing strategies that enable organizations to capture and maintain attention of its key stakeholders .
My newfound approach gave me success in local, regional, and global settings. With each passing year, I have tested and refined my approach – moving from a bullet-proof strategy to one that is cannonball-proof.
So what does it take? My approach has 6 foundational principles that I will walk you through so that you can replicate my success.
become a savvy member today
SAVVY DECISIONS Framework will allow you to :
Cannonball proof your plan by constructing your MoM ( Market Opportunity Map )
Overcome the inherited bias in the decision-making process
Position yourself as an authority in your domain to mobilize your organization
Start today by asking yourself this series of questions :
What if instead of making assumptions about the market you lived the patient journey?
What if you knew all the stakeholders, their priorities, and their emotional triggers?
What if you knew this even better than the script of your favorite movie?
My short answer to this series of questions is:
You would get rid of unnecessary tasks and actions, and strip clean your brand strategy to reveal your real brand value.
You would become relevant to all stakeholders, attract and sustain their attention, and secure their long-term commitment.
It would mean positively impacting millions of patients’ lives in dynamic and rich ways by bringing them into your brand’s world, benefits, and values.