“ Choose your strategy with the care of a surgeon ”
When you launch new brand in Big pharma
Some marketing strategists adopt strategies that result in failure because they position themselves in the Foolish Zone or the Dead Zone.
Brands that fall into the Foolish Zone usually end up here because they’ve misunderstood their customers and communicated irrelevant product benefits and the brands that meandered into the Dead Zone do so from overconfidence in delivering superior benefits needed by the customers that are not backed with true brand performance versus current options.
Of course, nothing limits marketing strategists from being victimized by their own bull-headed psychology!
Brands that wind up in the Foolish, Avoid, and Risky Zones probably populate these commercial wastelands because of the high-octane but ultimately feeble thrill of facing competitors and flexing their marketing muscles in a vain attempt to show their wishful superiority, gambling to win immediate rewards even though there is a high risk of failure and absolutely no value to customers.
The other unfortunate but common mistake is to deliberately inhabit the Foolish, Avoid, and Risky Zones that the marketing strategist has a good show in his or her plans review meetings with his or her superiors, (Huh? I mean here that this mistake happens as the marketer wants to have a plan that sounds courageous and with big goals, to gain the appreciation of his /her superiors during the business plan meeting.
These meeting usually end with group photos and victory sings but the plan is a failure
Impress them with audacious plans that end with claps on the back and group photos intended to raise the victory flags in the hopes that this will result in sales, though it never does.
When you choose the right strategy from the beginning and progress step by careful step in the right direction, you will begin to observe the growth of your dominance in the market through a steady application, and through your deliberate, mindful diligence may eventually reach the heralded position of the market leader.
This is why it’s better to spend time identifying the winning zone for your brand in the beginning .
Because you can then create the initial behavioral changes that fit best with your brand’s unique advantages in the market. Rather than fight the dominant player, or take on the role of the spoiler player if your brand isn’t so-suited and become irrelevant to your customers and, rather than destroy all hope by being relegated to the Foolish-Avoid-Risky Zones because of an excessive ego or regressive intellectual pipe dream.
Choose your strategy with the care of a surgeon so your brand is placed in the precise arena for early success and the promise of growth through your caring nurturance!
