“ Leveraging Your Probability of Success ”
When you launch new brand in Big pharma
An effective marketing strategist knows how to survey the field of opportunities and select the most attractive bull’s-eye displayed on the dartboard.
There are always opportunities to draw the interest of the dart-thrower, but some are considerably more attractive than others.
As a marketing strategist, do you prefer to chase the most difficult opportunities? Do you want to spend an inordinate amount of time pushing your wagon up the narrow mountainous trail?
Perhaps the idea of selecting the most heart-breaking, unattractive and laborious goal makes you salivate, though I hardly think so. Most people, like yourself, have sound judgment and would prefer picking brightly-colored thornless flowers in a sunny, sweet-smelling garden than gathering scalpel-sharp brambles in a tempest at the edge of a precipice!
Where would you like to place your limited resources and valuable efforts?
If given the choice, you should favor the nexus where attractive opportunities are easiest to capture and avoid opportunities that have nebulous value or that offer rewards that are terribly hard-won and require hard labor and extensive time.
As you consider your market opportunities, determine your brand’s probability of success with the attractiveness of the opportunity so you can more clearly define which targets offer you the most success for the least cost of time, effort, and resources.
This will help you identify the most desirable and least painful opportunities.
Some opportunities are best set to the side and held in abeyance as the more lucrative opportunities justifiably become your first and most eager priority.
